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  • Writer's pictureAdam Eshenroder

Are Your Products Getting Zero Reviews on Amazon? Why It Happens, and What To Do.

Updated: Dec 22, 2023

There's nothing worse than posting a new product on Amazon, waiting months, and getting zero reviews for it.

You may feel like you're completely alone, but you're not. Many sellers find it challenging to get customers to leave feedback, even when they're happy with their purchase.

In fact, according to a recent study, only about 10% of customers actually leave reviews on Amazon. So why aren't more buyers reviewing your products?

One reason could be that customers simply forget or don't think it's necessary to leave a review. Others may not feel confident in their ability to write a helpful review.

Additionally, some buyers may not be aware that reviews are important for sellers and the overall Amazon community. Whatever the reason, the impact of fewer reviews can be significant for sellers.

Without a steady stream of reviews, your products may not appear as trustworthy to potential customers. This can result in lower sales and less visibility on Amazon.

So, what can you do to encourage more reviews? In this article, we'll explore some strategies to help get you more customer feedback on your Amazon products.

Key Takeaways

  • Getting reviews on Amazon can be challenging, with only about 10% of customers leaving feedback.

  • Fewer reviews can impact a seller's credibility and visibility on Amazon.

  • Strategies for encouraging reviews include automating review requests, offering incentives, and providing clear instructions on how to leave a review.

Why Reviews Matter, Big Time.

Reviews are an essential aspect of any online shopping experience, and they play a significant role in the decision-making process of potential buyers.

As a seller, you should always strive to encourage your customers to leave reviews for your products.

Here are three reasons why they're so important:

1. They Offer Social Proof

When you're shopping online, you don't have the luxury of physically inspecting a product before you buy it. Reviews can provide you with the social proof you need to feel confident in your purchase. If you see that other people have had positive experiences with a product, you're more likely to trust that it will meet your expectations.

2. They Increase Your Product's Visibility

Reviews can also help increase the visibility of your products on Amazon. The more reviews you have, the more likely your product is to appear in search results and other product listings. This increased visibility can lead to more sales and more reviews, creating a positive feedback loop.

3. They Give Feedback That Helps You Improve

Reviews can also provide valuable feedback that can help you improve your products. If you notice that customers are consistently mentioning the same issue or complaint, you can use that information to make changes to your product and improve its overall quality.

Overall, reviews are an essential part of the online shopping experience, and they can have a significant impact on the success of your products on Amazon. Encouraging your customers to leave reviews is crucial, and it can help you build a positive reputation and increase your sales over time.

Why Your Buyers Aren't Leaving Reviews

If you're a seller on Amazon, you know how important reviews are. They can make or break your product's success. But what do you do if you're not getting any reviews? Here are a few reasons why buyers might not be leaving reviews:

1. You Haven't Developed Trust

One of the main reasons buyers might not be leaving reviews is because they don't trust the product or the seller. This could be because of negative reviews they've read, or because they've had a negative experience in the past.

To build trust with your buyers, make sure your product description is accurate and honest, and respond to any negative reviews in a professional and helpful manner.

2. Your Review Process is Too Complex

The review process on Amazon can be confusing and time-consuming. Buyers might not want to go through the hassle of finding the product, figuring out how to review it, and writing the review.

Make this process as simple as possible by providing clear instructions in follow-up emails (and even in your shipment package), with links to your review page.

3. They Had a Negative Experience

If a buyer has had a negative experience with your product or your customer service, they're unlikely to leave a positive review. To combat this, make sure you're providing excellent customer service and addressing any issues promptly and professionally.

There may be several reasons why buyers are not leaving reviews on your Amazon products. By addressing them and providing a positive experience for your customers, you can encourage more reviews and improve your product's success.

First, What's the Impact of Fewer Reviews on Your Brand?

As a seller on Amazon, the number of reviews your products receive can have a significant impact on your business.

Here are a few ways that fewer reviews can affect your brand:

1. Product Visibility

When a customer searches for a product on Amazon, the search results are usually sorted by relevance. One of the factors that determine the relevance of a product is the number of reviews it has.

Products with more reviews are considered more relevant and are therefore more likely to appear at the top of search results.

If your products have fewer reviews, they may not appear as high in search results, which can make it harder for customers to find them. This can lead to fewer clicks and ultimately, fewer sales.

2. Sales and Conversions

Reviews can also have a significant impact on sales and conversions. Customers are more likely to purchase a product that has many positive reviews than one that has few or no reviews. In fact, a study by BrightLocal found that 84% of people trust online reviews as much as they trust personal recommendations.

If your products have fewer reviews, customers may be less likely to purchase them, which can lead to lower sales and conversions.

3. Seller Ranking

Finally, reviews can also impact your seller ranking on Amazon. Amazon uses a variety of factors to determine a seller's ranking, including the number of reviews their products receive. Sellers with more reviews are generally considered more reputable and are therefore more likely to appear higher in search results.

If your products have fewer reviews, your seller ranking may be negatively impacted, which can make it harder for customers to find your products and can ultimately lead to lower sales.

In summary, the number of reviews your products receive can have a significant impact on your business as a seller on Amazon. Fewer reviews can lead to lower product visibility, sales, conversions, and seller ranking.

Therefore, it is important to encourage your customers to leave reviews and to provide excellent customer service to ensure that your products receive the positive reviews they deserve.

Now, Here Are Four Strategies to Actively Encourage More Reviews for Your Products

Encouraging reviews from buyers is crucial for the success of your products on Amazon. Here are some strategies you can use to increase the number of reviews your products receive.

1. Product Quality and Description

One of the most important factors in getting positive reviews is the quality of your product. Make sure your product is of high quality and meets the expectations of your customers.

Additionally, your product description should be clear, concise, and accurate. It should provide all the necessary information about your product, including its features, benefits, and specifications.

2. Buyer-Seller Communication

Effective communication with your buyers is key to getting reviews. Respond promptly to any questions or concerns they may have, and provide excellent customer service.

Encourage your customers to leave a review by mentioning it in your messages.

3. Follow-Up Emails

Sending follow-up emails to your customers after they have received your product is a great way to remind them to leave a review. In fact, our team has determined that up to 80% of reviews come from post-purchase emails! 🤯 (Source: Power Reviews.)

In your email, thank them for their purchase and ask them to share their experience with your product. Be sure to include a direct link to your product page to make it easy for them to leave a review.

4. Discounts and Incentives

Offering discounts or incentives to customers who leave a review is another effective strategy. You can offer a discount on their next purchase or a chance to win a prize. Be sure to follow Amazon's guidelines on incentivized reviews to avoid any penalties.

By implementing these strategies, you can encourage more buyers to leave reviews for your products on Amazon. Remember to always provide high-quality products and excellent customer service to ensure happy customers who will be more likely to leave positive reviews.

Prefer the Passive Route? Three Tips to Automate the Review Request Process, Saving You Time

If you're struggling to get reviews on your Amazon products, and time is a factor, one solution is to automate your review request process. By automating them, you can put time back on the clock while increasing the chances of getting more reviews.

1. By Using Amazon's Feedback Software

One way to automate your review requests is to use Amazon's feedback software. This software sends automated emails to customers who have purchased your products, asking them to leave a review. Some popular Amazon feedback software options include FeedbackFive, FeedbackWhiz, and FeedbackExpress.

Using Amazon feedback software allows you to customize your review request emails and track the status of your requests. You can also use the software to monitor your product reviews and respond to any negative feedback.

2. Try AI and Software Solutions

Another option for automating your review requests is to use AI and software solutions. These solutions use machine learning algorithms to analyze customer behavior and send targeted review requests.

One example of an AI-powered review request solution is Seller Labs' Feedback Genius. Their software uses AI to analyze customer behavior and send personalized review requests. It also allows you to track the status of your requests and monitor your product reviews.

3. A QR Code in Their Delivery Package

Another great way to encourage reviews is by including a QR code in your shipment package. We use this strategy with our brands at Reach, and it works.

If a customer isn't reviewing your product because they've forgotten, any extra reminder can increase the odds they will.

(Sound intimidating? Our team makes this easy when you work with us! Set up a call to learn more.)

Automating your review requests can be a great way to increase the number of reviews you receive on your Amazon products. By using Amazon feedback software, AI-powered solutions, or a QR code in your packages, you can save time and increase your chances of getting more reviews.

So, What Do You Think? What Strategies Will You Use Going Forward?

In conclusion, there are several reasons why buyers may not be reviewing your products on Amazon.

Firstly, it could be due to a lack of visibility. If your product is not easily discoverable, potential buyers may not even know it exists, let alone leave a review. Make sure to optimize your product listings with relevant keywords and high-quality images to increase visibility.

Secondly, buyers may not be leaving reviews if they are not satisfied with the product. It is essential to ensure that your products meet or exceed customer expectations. Consider offering a satisfaction guarantee or improving your product's quality to encourage more positive reviews.

Thirdly, it is possible that buyers are not leaving reviews simply because they forget or do not see the importance of doing so. Consider sending follow-up emails to customers after their purchase, reminding them to leave a review and highlighting the benefits of doing so.

Overall, increasing the number of reviews on your products can significantly impact your Amazon business's success. Implementing a comprehensive business strategy that focuses on improving product quality, increasing visibility, and encouraging customer feedback can help you achieve this goal.


Can you do all this yourself? Do you have 240 hours a week to keep your listings at an A+ rating, get negative reviews removed, and then some?

Our team are 10,000+ hour experts who live, breathe and dream Amazon. It would cost hundreds of thousands per year to replace them. We do it free.

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