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  • Writer's pictureAdam Eshenroder

[Quick] Your 5-Minute, 7-Step Guide to Taming Amazon's Repricing Formula

Updated: Oct 31

Hello, savvy sellers! Have you ever set what you thought was the perfect price on Amazon, only to find it's been changed seemingly at random? You're not alone. Amazon's repricing algorithm is designed to offer customers the lowest price possible, which often means your carefully calculated prices are subject to change.

The kicker? This change often happens because of competitors or other sellers offering lower prices.

But fear not! We've devised a 5-minute, 7-step guide to help you maintain control of your Amazon pricing. So grab your coffee, and let's get started!

The Real Costs of Ignoring Amazon's Repricing

If you ignore Amazon's repricing tactics, you risk not just immediate profits but also your long-term brand value. Consistent pricing today builds customer trust for tomorrow and sets a strong foundation for your brand.

Ready for Your Quick Fix? Here's Your 7-Step Plan

Step 1: Identify the Cause

Time Needed: 1 Minute

First, determine why Amazon is altering your prices. There are two main reasons:

Amazon's algorithm adjusts your prices to match competitors or other sellers who are offering lower prices.

The settings in Amazon's built-in repricing tool could be triggering automatic price drops.

To take back the reins:

Opt out of Amazon's automated price matching, which is designed to show the lowest price possible to its customers.

Review and update the settings on any repricing tools you're using.

Step 2: Research Competitors' Prices

Time Needed: 2 Minutes

Scan competitor pricing using tools like Keepa or CamelCamelCamel. If you find you're not being undercut, then it's Amazon's algorithm you have to worry about, which is designed to offer the lowest price possible to consumers.

Step 3: Evaluate Your Costs

Time Needed: 1 Minute

Quickly revisit your cost structure, taking into account manufacturing, Amazon fees, and shipping and handling. Ensure your current price point can absorb these costs and still yield a profit.

Step 4: Set a Minimum Advertised Price (MAP)

Time Needed: 2 Minutes

By setting up a MAP policy in Seller Central, you create a buffer against Amazon's repricing algorithm, helping you maintain your brand value and market position.

Step 5: Utilize Dynamic Pricing Tools

Time Needed: 2 Minutes

Use specialized tools like RepricerExpress to adjust your prices based on predefined rules and real-time market conditions, allowing you to remain competitive yet profitable.

Step 6: Create Promotions and Bundles

Time Needed: 1 Minute

Craft time-sensitive promotions or bundle deals to boost the perceived value of your products without actually affecting your base price.

Step 7: Monitor and Adapt

Time Needed: 1 Minute

Keep a vigilant eye on your pricing and sales metrics, adjusting your strategy as needed to remain competitive and profitable in the ever-changing Amazon landscape.

There you have it—your 5-minute, 7-step guide to reclaiming control over your pricing on Amazon. Now you're equipped to protect both your profits and your brand against the whims of Amazon's repricing algorithm.


A little much to implement on your own? Maybe six extra staff growing your brand on Amazon free of charge would help.

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