Litania's Win: Regaining Price Control, Slashing Costs, and a Stunning 447% Sales Surge in 90 Days
Litania ventured into the realm of Amazon with optimism. After over thirty years dominating the sports equipment niche through their brands Gill Athletics and Porter Athletic, their brands were respected by coaches, school districts, and passionate NCAA tournament enthusiasts nationwide.
However, like many companies first venturing into the realm of Amazon, Litania chose to join Amazon's Vendor Central Third Party Sellers, inadvertently relinquishing control of their product listings to Amazon and its resellers.
Soon, the consequences of this decision became painfully apparent. When Litania sought to adjust pricing, they discovered a harsh reality: they lacked ownership of their own listings, leaving them powerless to make critical changes.
As costs surged and orders poured in, they found themselves trapped in a frustrating cycle of fulfilling orders at prices barely above their own costs, while going in circles with Vendor Central's customer service.
When they found Reach Brands, they were at the end of their rope. Amazon's bureaucratic red tape was holding their sales growth hostage as they hemorrhaged revenue. Meanwhile, Amazon retained complete authority to alter their pricing at a moment's notice, even for their most crucial and top-selling products.
Determined, Reach Brands intervened, delving into Litania's program and reclaiming control over their product catalog, one item at a time.
In just three short months, focusing solely on a select line of Track and Field products, Reach Brands achieved an extraordinary feat—they successfully regained ownership of Litania’s product catalog, optimized existing listings, and introduced new ones, resulting in an astounding 447% surge in sales.
Litania's partnership with Reach Brands continues to flourish, with sales steadily growing and plans underway to expand their product line under our expert management.
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